Football vs Poverty are a community of organisations who have come together, united in their passion for playing an active part in alleviating the impact of child poverty. They will be launching an annual event which it is hoped will continue for many years to come as a way of raising funds to help poor and needy children and families in London.
The hard realities are:
- There are 700,000 children living below the poverty threshold in London.
- That is nine children in every classroom of 30 pupils.
London contains 14 out of 20 local authorities with the highest rates of child poverty across the UK, including child poverty 'hotspots' in Tower Hamlets, Hackney, Newham and Westminster.
The number of children suffering from poverty is growing from destitution which means that they lack; Shelter, food, heating in the home, lighting in the home, clothing and footwear and basic toiletries.
Poverty affects a child's development, their health, well-being, education and access to opportunities. Football vs Poverty will raise vital funds to help increase the provision of high quality support for disadvantaged children in London. Football vs Poverty will be delivered by the Guy Mascolo Football Charity and Communities First, working in partnership with London's child poverty charity, The Childhood Trust.
Together, we want to ensure that:
- We reduce the number of children in London living below the poverty line, currently 700,000 children do not go without adeq
uate food every day.
- Children have the very basic resources necessary to maintain good hygiene such as soap, shampoo, toothpaste and a toothbrush.
- Children get education that they need and access to opportunities.
- We help improve child development and general well-being.
- We raise funds to ensure children have adequate clothing and footwear, suitable for all weather conditions.
- We also make serious inroads in reversing the trend of children sleeping rough and find them safe places to live.
On behalf of the many children we expect to benefit, we would like to thank you in advanced for your support.
The Football vs Poverty Team